who we are
– the crew

Peter Wallen

Twitter Peter Wallen Alterno

peter wallen

ceo alterno management

Peter has been managing Alterno mgt since 1994 and been a full time Icehockey agent since 2002. Holding NHLPA license since 2009, being the sole agent from Sweden situated in North America negotiating NHL contracts.

With a backround as a professional icehockey player in Sweden highlight of the career being championship gold medal with Djurgårdens IF, 1989.

Coached youth hockey in Stockholm for 9 years .

Prior to 2002 Peter acted as a insurance broker and investment advisor.

cecilia sandman

client coordinator

Cecilia works at Alterno as Client Coordinator. Her job includes managing and assisting our ice-hockey, football and media clients with their various lifestyle and everyday issuesa very important and fundamental role in the company in order to provide full service.

Her background in sports comes from dancing. Still being very young, Cecilia has already been managing restaurants  for several years before signing up as Alterno crew. 



Martin Nilsson

Twitter Martin Nilsson Alterno

martin nilsson

alterno management hockey division

Martin grew up in a hockey family, with a father that played professional ice hockey in Germany for 11 years.

After playing himself for 15 years in the same club Rögle BK, from midget to seniors, he chose to play pro in France before retire in the young age of 22.

After living abroad for over three years in France and Australia he decided to study Sports Management and combine studies with a coaching career. Taking SDE Hockey to the finals in the Under 16 Nationals was a highlight and a journey he never will forget.

With a degree in Sports Management and after a summer working for the NHL in New York he connected with Peter in 2011 and was employed at Alterno mtg, and has since been a licensed SICO Agent.

Joe Costa

alterno managment hockey division

Joe has been involved in the Toronto hockey market for over 26 years and is a well established Strength and Conditioning Coach. Joe co-founded Mind to Muscle Sports Medicine and Conditioning (1999-2012), where he had great success in developing athletes into the Ontario hockey league, USHL, and the NHL respectively. Many male and female athletes also represented and currently play for Provincial and National teams for Canada.

Joe now brings his high level of expertise of sports science and knowledge of the Ontario hockey market to Alterno management. Joe’s primary role is as director of player development in the Ontario hockey market, which he actively recruits and develops players for Alterno.

Twitter Stefan Pettersson Alterno